Y

 

UNDERSTANDING Y

ISBN-68-123456789101

 

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25 chapters delve into the inner most workings of the Gen Y – what makes them tick, how to motivate, manage and collaborate with the Millennial Generation, all of which are authored by the multitude of Gen Y thought leaders, Business Entrepreneurs and Social commentators, providing readers with a valuable insight into the Gen Y paradigm.

 

Understanding Y has been written by an exclusive collection of some of the world’s greatest thought leaders on Gen Y behaviours and by some of the most successful Gen Y’s in existence.

 

With a new breed of the entrepreneurial, social media savvy “Generation Me”; readers will attain a greater appreciation of the collective psychology of this enigmatic progeny of X’s and Boomers. What do they care about?

How to motivate/lead/inform/educate/integrate and associate with this unparalleled generation of young people, bursting with self-confidence, prepared to take on challenges, used to communicating effectively across multiple channels, with extremely high expectations for their futures – including their careers.

 

If you are searching to understand the enigma that is Gen Y – this is the book for you. We should know – we wrote it!