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Dr Samantha Smith, Director of communications agency Pinnacle, is an experienced communications, marketing and social researcher - having spent nearly two decades in campaign development and delivery.
 
Samantha has a Doctorate from Monash University which she obtained for her communications and behaviour change related social research into Generation Y.
 
She is regularly invited to present her research findings to marketing academics in Australia and overseas, and spoke at the 41st European Marketing Academy Conference (EMAC) in Lisbon and the International Conference on Climate Change at the University of Washington.
 
Samantha is a Foundation Member of the Australian Association of Social Marketing, a member of the Australian & New Zealand Marketing Academy and the European Marketing Academy.